Thailand travel guide

2 minute summary

Sanuk is a very Thai concept of deriving pleasure from whatever you are doing at work or play. It forms the basis of Thailands exceptional hospitality and its reputation as the land of smiles. It also explains how this tourism titan has weathered trolleyed backpackers, towering developments and a devastating tsunami, managing to bounce back onto its to its feet again and again. Despite the tourist explosion, crystalline waters, limestone karst bays and hidden beaches with a hut and a hammock still abound. Add to that the zingy cuisine and the excellent accommodation, and you can see why so many travelers just keep coming back sanuk is infectious.
All this before youve even headed north to explore the rich culture of the hill tribes, the fantastic festivals and colourful costumes, set against a fantasy backdrop of mountains, waterfalls and riverine valleys. Thailands national parks protect some of the regions largest stretches of monsoon forest and immersed in this prehistoric paradise of tigers, elephants and gibbons, the bargirls and beach parties couldnt seem a more distant vision.
Thailand is...

a smile-filled introduction to Southeast Asia
Thailand isn't...

all about full moon parties
and girly bars

What we rate & what we don't

Our guide to the best & worst of Thailand


Hill tribe treks Khao Sok National Park Respect for the Royals Desert islands

Hill tribe treks

ќThailand before the touristsѝ still exists ї nestled in the hills of the north, where traditional Thai hill tribes speak a multitude of languages and wear colourful dress. Head to the region of Pai to meet shamans, former crossbow hunters, rice farmers and weavers. Stay in a communal village house and trek with them through the glorious mountain scenery they have called home for centuries.

Khao Sok National Park

Wilderness lovers should pack their walking shoes and bug spray and head to one of Thailands most stunning national parks a wonderland of limestone karsts, lakes, waterfalls, rainforests and treehouses. Khao Sok is for the intrepid explorer: you can sleep in a rafthouse surrounded by jungle, travel by longtail boat, hike in the forests and canoe or tube along the river.

Respect for the Royals

Dont underestimate the respect that the Thai Royal family commands. Criticising them has landed locals and foreigners with lengthy prison sentences, and if your Bangkok Skytrain stops without warning, it probably means that a member of the first family is passing underneath: heads are the most revered part of the body, and your head should never be above that of a royal.

Desert islands

Those who thought Thailands unspoiled islands were a thing of the distant past should look a little harder. There are definitely crowd-free beaches to be found you just need to put in the effort to get there. Ferries may not be as common, there may be limited food options and the beaches might be rockier but youll have a Thai island all to yourself.


Chiang Mai Thai food The beach(es) The River Kwai Bridge

Chiang Mai

Founded 800 years ago at the foot of a mountain, Chiang Mai is a welcome retreat from the southern heat. There are temples to explore and a wonderful elephant sanctuary, as well as cookery classes and a fascinating night bazaar. Its also a convenient base for adventure sports including hiking, biking and rafting. Alternatively, head into the mountains to visit the regions many hill tribes our Thailand travel guide explains more.

Thai food

If youre a Thai food fanatic back home, the food here will blow you away. Authentic dishes depend on the very freshest ingredients lemongrass, galangal, Thai basil and birds eye chillies which just cant be sourced freshly outside the tropics. Take your pick of fancy restaurants and cheap, fast street food and enrol in a cookery class in Chiang Mai or Bangkok to learn the secrets of this world-class cuisine.

The beach(es)

Thailands beaches are what other beaches around the world aspire to be the idyllic postcard image of white sand, turquoise sea and swaying palms, with a tiny fishing boat or two bobbing in the background. There are bar-lined beaches, beaches with little more than a hammock, exclusive beaches and child-friendly beaches. Thailand has, quite literally, a beach for everyone.

The River Kwai Bridge

This symbolic landmark is so much more than a bridge. Thousands of local labourers and POWs died during the construction of the Death Railway linking Thailand and Burma, and you can trek along the railway lined past dramatic landscapes, visit the moving War Grave Cemeteries and travel to the bridge itself on a long-tailed boat or a specially restored train.


Party islands & island parties Shoestring travel Elephant trekking Pattaya

Party islands & island parties

Kho Phan Ngan, Koh Samui and Koh Phi Phi are indisputably gorgeous, and still retain pristine parts. But the 30,000 people who descend for the Full Moon Parties, the buckets of booze and all-night bass are far from many peoples visions of paradise. There are still pockets of loveliness even here, but with so many other islands to choose from, wed rather share the love elsewhere. Our Thailand travel guide tells you how.

Shoestring travel

Having built up a reputation as the home of cheap hedonism, Thailand is now growing up and moving onto more wholesome alternatives: better for Thailand, and for most tourists. Yet people still complain prices arent what they were, that tips are expected, and haggle over tiny sums of Baht. If you cant afford to spend an extra few pence what are you doing vacationing halfway round the world?

Elephant trekking

The classic Thai experience swaying through the jungle atop a well-trained elephant, guided by a mahout. However, the processes required to train an elephant are somewhat less idyllic. Only visit sanctuaries which dont offer rides or performances elephants do not naturally paint, dance or make music, and supporting this condones keeping captive elephants for tourists entertainment.


If Thailands islands are the dictionary definition of beach, Pattaya is the definition of sex tourism. Nowhere does this quite like Thailand, and Pattaya is a mess of Western men and tiny Thai women. It may be a job, and the sex workers may be better paid than waitresses or chambermaids but ultimately the majority are here as a result of poverty or worse, trafficking. Dont support it.

Food, shopping & people

Travel like a local with our Thailand travel guide

Eating & drinking in Thailand

Rice is the national staple over 5,000 varieties exist, but youre most likely to encounter fragrant jasmine rice.
Try rolling your sticky rice into a ball as an edible utensil but remember, you can only touch your food with your right hand!
Size is important! The smaller the chilli, the greater the heat. The 12mm garden mouse dropping chilli is considered the hottest of all.
If youre a fan of stinky fruit, head to Chantaburis annual World Durian Festival.

Thailand is the only country in Southeast Asia that has never been colonised by Europe. Thais call their homeland the land of the free."

People & language

The Land of Smiles is largely ethnically Thai, with descendents of Chinese, Indian, Malaysian, Burmese, Lao and Khmer tribes amongst others. The northern hills are home to smaller tribes and their colourful traditions. Most people are Buddhist and speak Thai the language has 32 vowels (compared to 11 in English) and five tones so challenge yourself to learn a couple of words!
At Thai New Year, wish people suk san wan songkran Happy Songkran Day
Never touch anyones head as its sacred. Its also offensive to show the soles of your feet as theyre dirty

White travelers may find themselves called Farang - the Thai equivalent of gringo"

Gifts & shopping

The Karen tribes silversmithing tradition includes bangles, rings, plates and cups best bought in Chiang Mai. Check the hallmark to see the purity of the silver.
Bor Sang is Thailands umbrella village buy decorative mulberry paper parasols here, or oil-treated cotton umbrellas, with hand-painted designs.
Chiang Mai is also the best place for lacquerware, created using the black resin of the lak tree hence the name. The lacquer may be inlaid with gold or mother of pearl.
Haggling is acceptable in a market or for buying multiple items but remember, a tiny difference for you could be the cost of a meal or a school bus trip for a Thai craftsperson. Be sure the price is fair for you and them.

Fast facts

Locally, Bangkok is known as Krung Thep Maha Nakho. Its full ceremonial name is even harder to get your tongue around it has 169 letters!

How much does it cost?

Bag of iced coffee from a street cart: 36p
Bowl of pad kee mow at the night market: 65p
Dinner in a restaurant: 5.50
Scuba diving excursion: 18.20
Beware a cheap tuk tuk this usually involves stopping off in lots of the drivers recommended shops.

A brief history of Thailand

The Thai people often refer to their county as the Land of the Free in reference to the fact that Thailand has, famously, never been colonised by a European power. The seafaring Portuguese reached Thailands shores in 1511, followed a century later by the English, Dutch, French and Greek, but the fiercely protective Thais subsequently cut off contact with Europe, as their Asian neighbours fell under Dutch, French and British colonial rule.

Read more ▼
Photo credits: [Top box: Nicolas Vollmer] [People and Language: Vinoth Chandar] [Hill tribe treks: iloew] [Khao Sok National Park: Jeff Gunn] [Respect for the Royals: James Trosh] [Desert islands: Joan Campderros-i-Canas] [Chiang Mai: Evo Flash] [Thai food: pointnshoot] [The Beach(es): Darren Johnson] [The Bridge over the River Kwai: mattmangum] [Party islands & island parties: mark_whatmough] [Shoestring travel: Siren] [Elephant trekking: Colin and Sarah Northway] [Pattaya: ThaiTourismGuide] [Eating and drinking: Iwan Gabovitch] [Gifts and shopping: Jennifer] [How much: Charlie Marshall]
Written by Vicki Brown
Thailand beach tour, West Coast

Thailand beach tour, West Coast

Clear waters, white sands, swaying palms & a beach bungalow

From US $874 9 Days ex flights
Cycling vacation to Indochina and Angkor Wat

Cycling vacation to Indochina and Angkor Wat

Cross three countries with contrasting recent histories

From US $2325 14 Days ex flights
North Thailand group vacation, a food adventure

North Thailand group vacation, a food adventure

Experience the freshness, tanginess and spiciness of Thailand

From US $1175 8 Days ex flights
Laos tailor made vacation, culture & adventure

Laos tailor made vacation, culture & adventure

An in-depth exploration of Laos including some hidden gems.

From 1995 13 Days ex flights
Northern Thailand small group tour

Northern Thailand small group tour

Temples, ancient ruins & exotic markets of Northern Thailand

From US $858 8 Days ex flights
Thailand tailor made vacation, history & culture

Thailand tailor made vacation, history & culture

Music Thailands cultural heritage

From 1550 8 Days ex flights
Thailand family vacation

Thailand family vacation

Express tour of northern Thailand

From US $1271 12 Days ex flights
Bangkok to Singapore small group tours

Bangkok to Singapore small group tours

Small group adventure tour in Malaysia, Singapore & Thailand

From US $1105 14 Days ex flights
Lantern festival tour in Thailand

Lantern festival tour in Thailand

One night in Bangkok...

From US $3200 15 Days ex flights
Indochina tour, small group

Indochina tour, small group

Experience the diversity of Thailand, Cambodia and Vietnam.

From US $1692 26 Days ex flights
Thailand  family vacation, tailor made

Thailand family vacation, tailor made

Activity packed family vacation in the land of smiles.

From 1750 13 Days ex flights
Koh Surin NP 4 day tour, Thailand

Koh Surin NP 4 day tour, Thailand

Journey to Koh Surin and support local sustainable programs.

From AU $1190 4 Days ex flights
Family tour to Cambodia and Thailand

Family tour to Cambodia and Thailand

Family tour: Cambodia and a tropical Thai island

From US $2050 12 Days ex flights
Photo credits: [Page banner: ]